Everything’s more interesting if it’s happening right now. Jokes seem funnier when you hear them told in person. A dense political debate becomes captivating when watched live on TV. Real-time performances carry a peculiar vividness and urgency you can’t get from something that already happened, even if it was just minutes or even seconds ago.
Dick Costolo should know this well. Twitter’s CEO got his start doing improv comedy in front of a live audience. He’s helped his company achieve its potential as an up-to-the-minute news source. Yet it’s a tiny new startup called Meerkat that’s equipped Twitter with a truly real-time way to share.
Meerkat is a live streaming video app that piggybacks on Twitter’s identity, distribution, and communication systems.
At any moment, you can start a broadcast of yourself on Meerkat, which trigger’s a tweet of the link to your stream and a notification to any of your…
View original post 860 more words